Lets talk!

Selecting the right ticketing system is key to your music festival's success. This guide offers a snapshot of crucial aspects to consider when choosing a platform that meets your event's unique needs:

• Cost and Transparency: Explore how transparent pricing and innovative fee structures can enhance your profitability.

• Ease of Use: Learn about user-friendly systems that simplify operations, allowing you to focus more on your festival.

• Customization and Customer Service: Discover platforms that offer extensive customization options and robust support, ensuring a seamless experience for attendees and organizers alike.

• Scalability and Flexibility: Find out how the right platform can adapt to your growing needs, ensuring smooth operations at every scale.

Let's dive into these essential considerations to ensure you choose the best ticketing platform for your event.

1. Assess Your Event's Scale and Requirements

Choosing an appropriate ticketing platform starts with a detailed understanding of your event’s scale and the specific requirements. This step is crucial for pinpointing the exact features you'll need from a platform to ensure everything runs smoothly and your attendees have a positive experience.

Here, we delve into the key factors that help in assessing your event's needs accurately.

Determine the Type and Size of the Event

Begin by defining what kind of event you are organizing. Is it a small concert or a large-scale music festival? The nature of your event dictates the type of ticketing services you will require. A large festival may need a robust system capable of handling a high volume of transactions simultaneously.

Additionally, estimate the number of attendees. This estimate is crucial as it affects your choice; not all platforms can handle a large influx of users efficiently. Choosing a platform that aligns with your expected attendance ensures that your ticket sales process is smooth and that the system won’t get overwhelmed at peak times.

Pinpoint Necessary Ticketing Features

Next, outline the specific ticketing features your event will require:

• Ticket Varieties: Will your event offer different types of tickets, such as standard, VIP, or group tickets? Ensure the platform can support various ticket categories and pricing structures.

• Payment Options: Consider the payment methods you intend to accept. A suitable ticketing platform should accommodate diverse payment options, cater to the preferences of your target audience, and handle multiple currencies if your event attracts an international audience.

• Entry Management: How will attendees check-in? Look for platforms that provide seamless entry management solutions, like QR codes, to streamline the process at the venue.

Assess Venue and Location Needs

Consider the venue and its location as these can influence your platform choice. For example, if your event is in a place with limited internet connectivity, you might need a platform that offers offline capabilities.

Additionally, if the venue is large and complex, finding a ticketing solution that includes detailed maps and directions within its system could enhance the attendee experience.

At 7am, we provide a robust ticketing platform capable of scaling to the size of any event, ensuring smooth processing even at peak sale periods. Our platform offers a variety of ticket types and payment options to cater to diverse events and audiences. Quick and efficient entry is guaranteed with our QR code-based check-in system. Plus, our platform is equipped to handle the unique demands of different venues, including offline capabilities for less connected locations.

2. Evaluate Features, Scalability and Flexibility

After assessing the scale and specific needs of your event, the next critical step is to evaluate the features, scalability, and flexibility of potential ticketing platforms. This evaluation ensures that the chosen platform not only fits your current needs but can also adapt to future growth and changes in requirements.

Here’s how to approach this essential stage:

Examine Essential Features

A ticketing platform must have a set of core features that cater to both the event organizer and the attendees. Key features to look for include:

• User Interface (UI): The platform should have an intuitive and user-friendly interface. This is vital as it impacts both the ticket-buying experience for your audience and the management experience for your team.

• Customization Options: The ability to customize the platform according to your event’s branding and specific needs (like custom ticket designs, event pages, etc.) is essential.

• Customer Support: Reliable customer support is crucial, especially during the event setup and execution phases. Look for platforms that offer comprehensive support through multiple channels (e.g., email, live chat).

Assess Scalability

Scalability is a must-have feature if you aim to grow your event in the future or expect variable attendance. A scalable ticketing platform can handle a growing number of transactions and users without degradation in performance.

Evaluate Flexibility

Flexibility in a ticketing platform allows you to adapt to changes and unexpected situations. A flexible platform can accommodate last-minute changes to your event without causing disruptions.

Platforms that provide real-time data on ticket sales, attendee demographics, and other analytics can help you make informed decisions quickly, adapt marketing strategies, and manage the event more effectively.

At 7am, our platform is all about intuitive design, ease of customization, and steadfast support. We scale with you, ensuring that as your events grow, our system handles the increasing pace with ease. Flexible and responsive, 7am adapts to the ever-changing landscape of event management, empowering you to make quick decisions with real-time data insights. We're here to simplify your success.

Other platforms known for their scalability and flexibility:

• Ticketmaster

• Eventbrite

• Ticket Fairy

• Humanitix

3. Analyze the Fee Structure

Navigating the various pricing models of ticketing platforms is crucial as it can have a significant impact on your event's bottom line. This overview will briefly introduce you to the common fee structures, setting you up for a deeper dive.

For a thorough exploration of how these fee structures could influence your financial outcomes, check out Navigating Ticket Fees: Your Guide to Cost-Effective Online Ticketing Systems. This guide is packed with detailed comparisons and insights to help you choose a ticketing platform that aligns seamlessly with your event’s needs and drives its financial success.

Types of Fee Structures

Ticketing platforms generally adopt one of two primary fee structures:

• Percentage of Ticket Price: This model involves the platform taking a percentage of each ticket sold and typically ranges between 5% and 15%. This option is advantageous for events where ticket sales are unpredictable, as the cost adjusts based on the actual sales volume.

• Flat Rate per Ticket: Some platforms charge a fixed fee per ticket sold. This structure is often more predictable and can be cost-effective for events with consistent or high ticket sales.

Additional Costs

Beyond the basic ticketing fees, platforms may also charge for:

• Payment Processing Fees: Usually a percentage of the transaction amount and cover the cost of handling payments through gateways like Stripe or PayPal.

• Premium Features: Advanced features such as enhanced analytics, custom branding, or marketing tools.

Evaluating Cost Effectiveness

It's crucial to look at the total cost of utilizing a ticketing platform, including all ancillary fees, and compare it against the benefits it offers. Opt for a platform that provides clear, upfront pricing to avoid any surprises.

At 7am, we’re not just about tickets — we’re about elevating your events. We reinvest 50% of booking fees into targeted ad campaigns on Instagram, Facebook, and more, ensuring your event reaches the right audience to drive visibility and ticket sales.

But that’s not all. With our email marketing tools, you can reconnect with past ticket buyers, turning their interest into excitement for your next event. It’s about boosting attendance and creating a loyal fanbase that keeps coming back.

4. Evaluate Partnership Potential

Selecting the ideal ticketing platform is key to the success and scalability of your events. We've compiled a detailed comparison table below, summarizing essential factors like fee structures, user experience, and scalability. This snapshot will help you identify which platform aligns with your event's unique needs, ensuring you choose a partner that supports both your current operations and future growth.

The 7am Difference: Give Us A Try!

Our platform scales to match the size and energy of any event, from cozy local shows to blockbuster festivals, ensuring smooth operations even at peak sales times. We support a broad spectrum of events with a variety of ticket types, payment options, and QR code-based check-ins, plus we’ve got you covered in places where the internet is spotty.

7am is designed with your needs in mind: intuitive, customizable, and responsive. Our support team is always ready, arming you with the insights and tools you need to make smart, quick decisions. Choosing 7am means partnering with a platform that’s as committed to elevating your event as you are!

Start now creating your event for free >>