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Event organizers constantly face the challenge of not just selling tickets but also ensuring that attendees have a memorable and fulfilling experience. With millions of events happening every day, standing out and attracting attendees requires more than just a good lineup.

Benefits are additional perks included with tickets that enhance the event experience. Imagine selling a ticket that unlocks a 4-track EP or discount codes for your merch store. These added benefits can significantly enhance the overall experience, making your event more appealing and memorable.

Building Customer Relationships

Ads and promotions are everywhere, making it essential to make your event stand out by building strong connections with your attendees. When people feel valued and appreciated, they're more likely to come back for future events and share their positive experiences with friends.

At 7am, we understand how important these connections are, so we focus on offering great perks and benefits to build lasting bonds with your audience.

Here's how they can help build strong relationships:

✅ Enhancing Engagement

✅ Increasing Loyalty

✅ Encouraging Repeat Business

✅ Building a Community

Benefits Your Attendees Will Love

Focus on what your audience wants, offer benefits that make their experience better, and keep them coming back for more. Picking the right benefits can be tricky, but doing so can make your event stand out.

At 7am, we simplify this process, allowing you to add benefits to your tickets with just a few clicks. Your ticket buyers can easily access these benefits inside our 7am mobile app.

Here are some perks you can add to make your event unforgettable:

Exclusive products and discounts

One of the best ways to entice attendees is by offering exclusive products or discounts on merchandise with event tickets.

Imagine a music festival giving early ticket buyers limited-edition merchandise or special discounts on festival merch. This creates value and a sense of exclusivity, encouraging attendees to buy tickets early or opt for premium packages to get these perks.

VIP meet and greets

VIP meet and greets give attendees a chance to interact with artists or key personalities from the event. These experiences can range from intimate conversations to photo opportunities, creating memorable moments that go beyond the usual event offerings.

Food and drink benefits

Complimentary refreshments or food discounts can be included with higher-priced tickets, contributing to a more enjoyable event atmosphere.

This will help attendees feel valued and well taken care of, leading to higher satisfaction levels and positive word-of-mouth promotion.

Access to online communities

Giving attendees access to exclusive online communities creates a sense of belonging. These communities allow attendees to connect, share experiences, and stay updated on event-related discussions. This helps build long-term loyalty and support for future events.

Digital collectibles

The rise of digital collectibles, like virtual event badges or limited-edition digital artwork, offers a modern and innovative approach to event perks.

Event organizers can offer these digital collectibles as exclusive perks with tickets, appealing to tech-savvy attendees who appreciate unique digital experiences.

 

Boosting Ticket Sales

Offering additional perks and unique experiences can significantly impact your event. These benefits strengthen connections with attendees, boost ticket sales, and enhance overall success. Happier guests mean more sales and increased revenue.

Here’s how different perks can influence ticket sales:

• Attracting Early Buyers: Events that offer early bird perks often see a 30% increase in ticket sales during the early bird period, as people rush to take advantage of these special offers.

• Upselling Higher-Tier Tickets: Events with tiered ticket pricing that include additional benefits see about a 20% increase in revenue from ticket sales compared to events with flat pricing.

• Creating FOMO (Fear of Missing Out): Approximately 70% of event attendees are more likely to purchase a ticket if they perceive the event as offering exclusive or one-of-a-kind experiences.

• Building Repeat Attendance: Offering personalized experiences and maintaining high satisfaction levels can lead to a 25% increase in repeat ticket purchases.

By focusing on what your audience values, you can ensure your events are not only memorable but also more profitable.

Discover the Power of Ticket Benefits with 7am!

Want to know how our benefits look in action?

In the example below, the ticket includes several exciting features. First, attendees can enjoy a VIP Meet and Greet, giving them the opportunity to meet their favorite DJ, take a photo, and even get an autograph.

Additionally, the ticket offers a 20% discount on exclusive event merchandise, allowing attendees to purchase souvenirs like t-shirts, posters, and other items at a reduced price.

Music enthusiasts will appreciate access to an exclusive unreleased track, which they can download and enjoy before anyone else.

Finally, attendees receive a 10% discount on all food and beverages, saving money and enhancing their event experience.

With our 7am platform, you can easily add the benefits you want to your tickets. Whether it's exclusive music, access to exclusive products, VIP meet and greets, or community access, you have the flexibility to create the perfect package for your event.

If you're already an event organizer with 7am, explore our detailed step-by-step guides in our Help Centre to make the most of your features.

Not yet part of the 7am family? Discover how we can transform your ticketing experience. Request your demo today >>>