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As an event organizer in the vibrant music industry, you're tasked with creating unforgettable experiences that resonate with enthusiastic crowds. But let’s be real—there’s more to it than just selling tickets. Modern ticketing platforms are your all-in-one toolkit, simplifying every step of event management and letting you focus on what really matters: blowing minds.

This guide explores how these platforms not only crank up your profits but also elevate the entire attendee experience. Get ready to streamline your process and deliver legendary events like never before.

What is a ticketing platform?

A ticketing platform is a digital tool crafted to simplify the ticket selling and management process for events. These platforms offer a suite of features that streamline event operations and enrich the attendee experience.

When choosing a ticketing platform for your event, make sure it includes these essential features:

1. Advertising Support

7am goes beyond ticketing by providing powerful advertising support to ensure the success of your events. With every ticket sold, 7am reinvests 50% of the booking fees into targeted advertising campaigns on platforms like Instagram and Facebook. These campaigns are crafted to reach the right audience for your event, boosting visibility and ticket sales.

7am also offers email marketing to re-engage previous ticket buyers, leveraging their interest to promote your future events. This approach not only drives attendance but also builds a loyal customer base over time.

2. Attendee Experience Upgrade

Elevating tickets from simple entries to exclusive experiences is often the missing piece in event planning. It's this rare find that can transform your event into an unforgettable experience.

Your attendees are sure to love these added benefits with their tickets:

✅ Early access to limited merchandise

✅ Promotional discounts

✅ Special deals that amplify the allure of each ticket

✅ VIP experiences like meet-and-greets

It's also about creating a community around the event, providing digital collectibles that become memorable souvenirs and access to exclusive online spaces where attendees can connect and share.

At 7am, we offer you the opportunity to transform your event vision into reality. Imagine every ticket as a passport to the extraordinary. You can add value to each ticket, offering early merch access, great discounts, or downloadable beats—every ticket boosts excitement. Plus, with VIP perks and exclusive meetups, we turn attendees into superfans.

This mix of exclusivity and community not only makes tickets more valuable but also strengthens the bond between the event and its attendees, which could result in more people attending and higher revenue.

3. Marketing and channels: Make it yours, from top to bottom

For event organizers, capitalizing on every possible sales channel is vital to promote and elevate their events. An active presence allows you to connect with attendees on a personal level, and build a community that extends well beyond the event itself.

It's all about empowering organizers with the tools to make each interaction count:

• Organizers can create a custom-branded ticket page that reflects their event's unique identity, thanks to our white-label solution.

• Our 7am Passport mobile app personalizes the attendee experience, making your event accessible at their fingertips with interactive features that captivate from the onset. (Grab it here)

• And with our Sales Team App, your crew can crush ticket sales on the go, no matter where they are. It’s efficiency, powered up—anywhere, anytime.

Together, these tools form a cohesive ecosystem that engages potential attendees and converts their interest into tangible sales, ensuring your event's prominence in a crowded marketplace.

In our business panel, you'll find a customizable dashboard where you can activate and edit features to suit your needs:

 

4. Event Day Support

Advanced entry management systems that utilize QR code scanning are essential tools for modern event organizers. These systems ensure a smooth, fast, and secure entry process, which enhances the attendee experience right from the start.

Here’s why QR code scanning is essential:

1. Speed and Efficiency: QR codes can be scanned in seconds, drastically reducing entry times and minimizing long lines. This efficiency is vital in maintaining a positive mood and energy as attendees arrive.

2. Security: QR code scanning helps in validating tickets accurately and swiftly, reducing the chances of fraud. Each code is unique and can be designed to be used once, ensuring that the same ticket cannot be used to gain entry twice.

3. Data Collection: Using QR codes allows organizers to collect data in real-time as attendees enter. This data is crucial for understanding traffic flow and can help in making immediate adjustments to logistics if necessary.

4. Contactless Entry: QR codes allow for a contactless check-in process that enhances safety for both staff and attendees.

5. Integration with Mobile Technology: As most attendees carry smartphones, QR codes are easily accessible on their devices. This integration with mobile technology also facilitates last-minute ticket purchases and reduces the need for physical tickets.

By incorporating QR code scanning into your event, you ensure that the entry process is as streamlined as possible. Not only does it save time and increase security, but it also offers a seamless start to the experience that can set the tone for the entire day.

5. Post-Event Insights and Growth

Robust Data Analytics

Gaining insights after an event is over is just as critical as the planning that goes into it. Real-time data analytics during the event empower organizers with the ability to monitor and manage operations efficiently. This real-time data provides a wealth of information, including peak times for entry, attendee demographics, and sales statistics, all crucial for making informed decisions on the spot and for future planning.

High-Volume Capability

Post-event analysis and reporting are invaluable in assessing the success and scalability of an event. A ticketing platform that can handle the high volume of data generated from large-scale events and translate that into understandable metrics provides organizers with an overview of attendance and revenue. This big-picture view is instrumental in measuring the event's impact and provides actionable insights for future event strategies.

By utilizing 7am's comprehensive post-event analysis tools, organizers can expect to have all the data they need to evaluate the event's success. These tools offer an extensive understanding of performance metrics, enabling organizers to make data-driven decisions for continual improvement and growth.

If you're set on taking your event to the next level and truly connecting with your audience, it's time to dive into a platform that lives and breathes the music scene. We’re not just talking about seamless entry management and powerful post-event analytics—we’re talking about tools that drive ticket sales through the roof and strategies that keep your crowd coming back for more.

So, are you ready to revolutionize your event?

Join us at 7am, where we’re all about empowering event organizers like you with the most cutting-edge tools and insider secrets. Whether it’s underground marketing hacks or mega-ticket sales tactics, we’ve got everything you need to make your event legendary.

Take the next step:

• Get a personalized demo and see the magic in action.

• Boost sales with 7am’s 50% reinvestment in ads and email marketing.

• Start planning with confidence, knowing you’ve got a platform that scales with your ambitions.

Let’s go beyond just events—let’s create epic experiences that resonate and build a community that thrives.

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