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Everything You Need To Know
Welcome to the help centre for Event Organizers. If you can't find what you're looking for, please reach out to support@7am.io
Create New Event Tickets
Start creating tickets by naming them and adding a description. These details help distinguish ticket types and inform buyers about what each offers.
In this article:
Once you’re in the organization, go to ‘Events' in the left-hand menu.
Select the event for which you want to create tickets.
Click on 'Tickets' from the options on the left.
Click 'Add ticket' to get started.
Create a memorable ticket name that stands out, capturing the essence of your event or the benefits it offers. Then, click 'Create ticket'.
Write a detailed description of your ticket, highlighting its benefits and special features to give potential buyers a clear understanding of what’s included with their purchase.
Click on 'Next step' to continue creating and customizing your ticket.
After creating your tickets, you'll be all set to upload ticket artwork, adding visual appeal and branding to your event. If you're setting up a new event, you can also proceed to add the refund policy to ensure clear terms for your attendees.
How do I make my tickets stand out?
Choose a unique, memorable name that reflects your event’s theme or perks.
How can my ticket description help sales?
Highlight the perks and features that make your ticket special, giving buyers a clear reason to choose it.
Add Ticket Art
Upload your ticket image and video here. Adding these makes it easy for attendees to recognize their tickets and strengthens your event’s branding.
In this article:
Go to ‘Events' in the left-hand menu.
Select the event you want to create tickets for.
Click on 'Tickets' from the options on the left.
Select the ticket you want to add artwork to.
Click on 'Art' from the options on the left.
Click 'Upload' and select a video appropriate for the specific ticket. A good video can engage your audience, highlight ticket perks, and strengthen your connection with attendees.
Scroll down to ‘Static art’, click 'Upload', and pick an image that matches the specific ticket. A good image helps attendees recognize their tickets and reinforces your event’s branding.
After you've chosen your video and image art, click the 'Save Ticket' button at the top right corner.
If you’re creating a new ticket, click 'Next step' to continue the process.
After uploading your ticket artwork, you’ll be ready to set and adjust ticket prices. Make sure they reflect your event’s value and meet your audience’s expectations.
How do I make my ticket design unforgettable?
Opt for bold, eye-catching visuals that reflect the event’s energy through color, style, or unique elements.
How does the artwork impact my ticket sales?
Compelling artwork elevates your event’s perceived value. A well-designed ticket adds a sense of exclusivity and professionalism, making attendees feel they’re getting more than just entry.
Add Ticket Pricing
Set your ticket pricing here. Clear price points help manage event revenue and ensure affordability for your audience.
In this article:
Go to ‘Events' in the left-hand menu.
Select the event you want to create tickets for.
Click on 'Tickets' from the options on the left.
Select the ticket you want to update with pricing details.
Click on 'Pricing' from the options on the left.
Type: Choose 'Free' or 'Paid' to define the cost structure for your ticket type. 'Free' means there is no cost for the ticket, while 'Paid' means attendees will need to pay to get the ticket.
Quantity: Specify the number of tickets for sale for this specific ticket type.
Max purchase amount: Set the maximum number of tickets an individual can purchase for your event.
Price: For paid ticket types, set the price you want to charge for that ticket.
Ticket is giftable: Check the box to make your ticket giftable for easy gifting to friends and family. If you prefer not to offer this option, leave the box unchecked.
Click on the 'Save Ticket' button on the top right corner.
Click 'Next step' to continue with the setup if you are creating a new ticket.
Can I let people gift my tickets?
Absolutely! Check the 'Giftable' option to allow attendees to easily send tickets to friends or family.
How do I control how many tickets each person can buy?
Use the ‘Max purchase amount’ setting to limit how many tickets each attendee can purchase.
Set Ticket Sale Start and Sale End Dates
Set the sales start and end dates with exact times to ensure your tickets go live at the right moment, maximizing visibility and sales.
In this article:
Go to ‘Events' in the left-hand menu.
Select the event you want to create tickets for.
Click on 'Tickets' from the options on the left.
Select the ticket to edit its publishing details.
Click on 'Publishing' from the options on the left.
Sale Start: Set the start date for ticket sales to decide when they’ll be available for purchase.
Specify the start time for when ticket sales will go live.
Sale End: Choose the end date for ticket sales to mark when they will stop being available.
Choose the end time for when ticket sales will close.
Click on the 'Save Ticket' button on the top right corner.
Click the 'Publish Ticket' button to make your tickets available for sale.
Once you've set the start and end dates, you'll be ready to manage settings for scanning customer tickets at venues. Additionally, you can create benefits for your tickets.
How do I time my ticket sales just right?
Set the ‘Sale Start’ date and time to make sure your tickets go live when people are ready to buy!
How do I decide when to stop selling tickets?
Use ‘Sale End’ to set the exact date and time sales will close, giving you control over last-minute purchases.
Add Benefits to Tickets
Add the benefits you've created here to your tickets to enrich the attendee experience and boost event value.
In this article:
Go to ‘Events' in the left-hand menu.
Select the event where you want to add benefits to one or more tickets.
Click on 'Tickets' from the options on the left.
Select the ticket you want to enhance with benefits.
Click on 'Benefits' from the options on the left.
Click on 'Add benefits'.
Select the benefits you want to add to this ticket by checking the boxes next to each desired option.
Click 'Add' after selecting all the benefits you want to include. These benefits will now be available to anyone who buys this ticket.
Once you've added the benefits to each ticket, you can easily edit or modify them at any time.
What kind of benefits can be added?
The benefits that can be added to a ticket include any pre-defined benefits created by the event organizer, such as access to a VIP area or early entry to the venue.
Can benefits be removed once they have been added?
Yes, benefits can be removed by unchecking the boxes next to them before clicking ‘Add’ or by clicking the trash icon next to the benefit after it has been added. For more details, check the 'Remove Benefits from a Ticket' guide.
Remove Benefits from a Ticket
This feature allows organizers to easily remove benefits from tickets, making updates or adjustments hassle-free.
In this article:
In the left-hand menu, click on ‘Events’.
Choose the event where you want to remove a benefit.
Click on ‘Tickets’ to see all the tickets for that event.
Pick the ticket that has the benefit you want to remove.
Click on the 'Benefits' tab to view the benefits tied to that ticket.
Click the trash icon next to the benefit to delete it automatically.
Can I remove a benefit without affecting the ticket itself?
Yes! Removing a benefit won’t change any other details of the ticket—it just deletes the specific perk.
Will attendees be notified if I remove a benefit?
No, attendees won’t be notified automatically. If the benefit removal affects their experience, it's a good idea to send them an email or update to keep them informed.
Add Scan Extension
Customize your Scan Extension with a ticket name and color for smooth venue entry and a branded attendee experience.
In this article:
Go to ‘Events' in the left-hand menu.
Select the event you want to create tickets for.
Click on 'Tickets' from the options on the left.
Select the ticket to update with scan extension details.
Click on 'Scan Extension' from the options on the left.
Enter a custom name for your ticket to display during the scanning process.
Select a custom color for your ticket to be shown during scanning.
Look over the ‘Scan App Preview’ to ensure you're happy with how the ticket name and color are presented.
Click on the 'Save Ticket' button on the top right corner.
Click on 'Next step' to finish creating your ticket.
Once you've managed the settings for the scan extension, you'll be able to publish your ticket and start selling.
Why does the ticket color matter?
It helps staff spot different ticket types quickly during scanning, speeding up entry and adding a branded touch.
Change Ticket Status
Once a ticket is published, you can change it to 'Hidden', removing it from your ticket page. This is useful for creating complimentary tickets for artists and crew.
In this article:
In the left-hand menu, click 'Events'.
Choose the event where you want to change a ticket’s status.
Click ‘Tickets’ to see all the tickets for that event.
Choose the ticket you want to edit.
Click the small arrow to expand the options. If the ticket is published and you want to hide it, click ‘Hidden'. If the ticket is hidden and you want to publish it, click 'Published’.
A message will appear in the top right corner confirming the change was successful.
Can I hide a ticket after it's been published?
Yes! If a ticket is already published, you can hide it by selecting ‘Hidden’ from the options.
How do I know the status change went through?
After you change the status, a confirmation message will pop up in the top left corner letting you know the change was made successfully.
Create 2x1 Tickets
Creating 2x1 tickets lets organizers offer a "Buy One, Get One Free" deal with a 50% discount, boosting sales and attracting more interest.
In this article:
In the left-hand menu, click 'Apps'.
Click on the 'Discounts' app to get started.
Choose the event where you want to create the discount.
Click the 'Create Discount' button in the top right corner.
Code: Enter a name that reflects the 2x1 offer or 50% discount so customers know exactly what they're getting. You could use names like 'GET50', 'SAVE50', '2FOR1' or '50OFFNOW'.
Internal Name: Add an internal name for the discount that’s only visible to your team. Attendees won’t see this.
Value: Click the arrow in the red box to expand the options, then select 'Percentage' as the discount type.
In the percentage field, type '50' to create a 50% discount, which works as a 2x1 offer.
Maximum discount uses:
Limit number of times this discount can be used in total: Check this box to limit the number of times the discount can be applied overall. Once checked, enter the exact number of uses (e.g., 50 means the discount is valid for the first 50 customers).
Limit to one use per customer: Check this box to allow only one use per customer. Leave it unchecked if you want customers to apply it multiple times.
Active Date:
Time Zone: Select your time zone to make sure the discount is available at the correct times.
Start Date: Pick the date when the discount will become available for customers to use.
Start Time: Choose the time the discount will go live.
Set End Date: If you want the discount to expire, check the box and set the end date and time. Leave it unchecked if you want the discount to stay open.
Once you’ve filled out all the details, click the 'Save Discount' button in the top right corner to finalize your 2x1 offer.
Can I limit how many customers use the 2x1 discount?
Yes! You can either check ‘Limit number of times this discount can be used in total’ to limit the total number of uses or ‘Limit to one use per customer’ to restrict it to one use per customer.
What happens if I don’t set an end date for the discount?
If you skip the end date, the discount will stay active until you manually turn it off.
How to Create Early Bird Tickets
Offer Early Bird tickets to attract early buyers with a special rate and limited availability. You’ll learn how to set up these exclusive tickets to boost pre-event buzz.
In this article:
Once you’re in the organization, go to ‘Events' in the left-hand menu.
Select the event to which you want to add Early Bird tickets.
Click on 'Tickets' from the options on the left.
Click 'Add ticket' to get started.
Give your ticket a name like ‘Early Bird’ so buyers instantly recognize it’s a special, limited-time offer. Make it catchy and memorable to highlight the deal or early access perks. Then, click 'Create ticket'.
Write a clear description that explains why buying early is worth it, like the exclusive discount or early access benefits, and click on 'Next step' to continue creating and customizing your ticket.
Once you’ve created the ticket, upload the ticket art to make it visually appealing, then go to 'Pricing'.
Type: Open the drop-down menu and select 'Paid'.
Quantity: Enter the total number of Early Bird tickets available to set a cap. Early Bird tickets are typically limited, so choose a quantity that keeps them exclusive—try setting it to something like 100 tickets to create urgency.
Max purchase amount: Set the maximum number of Early Bird tickets each person can buy to give more attendees a chance to get the early rate.
Price: Enter the discounted price for the Early Bird ticket. This price should be lower than regular tickets to create a special deal for early buyers. Once you’ve set the price, click 'Next Step' to continue creating your ticket as usual.
Can I change the Early Bird price after sales have started?
Yes, you can update the Early Bird price even after tickets are on sale. Just remember that any changes may affect buyers’ perception of the offer, so it’s best to set a solid price from the start.
What happens if my Early Bird tickets sell out quickly?
That’s a good sign! If Early Bird tickets sell out fast, consider adding a second, slightly higher-priced “Early Bird Round 2” ticket to keep the momentum going and reward more early buyers.
