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Some ticketing platforms now allow controlled ticket resale or swapping. For organisers, these tools reduce refund requests, increase attendance, and prevent fraud. The most efficient systems, like 7am’s built-in resale and gifting features, let fans transfer tickets easily while keeping all sales data under the organiser’s control.

What does “ticket resale” or “swapping” mean for organisers?

Ticket resale and swapping refer to features that let ticket holders transfer, gift, or sell their tickets to someone else before the event, under the organiser’s control. Instead of buyers using external sites, these transactions stay within the ticketing platform’s ecosystem.

For organisers, this means:

  • Fewer refund requests and customer service headaches.

  • Higher attendance rates, since sold tickets actually get used.

  • Better data tracking, because all transfers remain linked to verified attendees.

  • Less fraud, since resale happens only through official channels.

Why should organisers enable ticket resale or swapping?

Allowing resale and swaps isn’t just about convenience. It’s a powerful retention and trust tool.

Events with official resale options see up to 20% fewer refund requests and 30% fewer empty seats.

Key benefits include:

  • Higher satisfaction: Fans appreciate flexibility.

  • Better reputation: No more frustration over “sold-out” events with empty seats.

  • Data continuity: Every new attendee is tracked within your system.

  • Revenue protection: No lost fees to secondary markets.

Platforms like 7am simplify this with built-in gifting and transfer options. No plugins, spreadsheets, or customer service follow-ups needed.

FAQ

What’s the difference between ticket resale and ticket swapping?

Resale allows fans to sell their tickets to someone else, while swapping lets them transfer or gift a ticket directly. 

Why should organisers enable resale or swapping options?

These tools reduce refund requests, increase attendance, and protect revenue from third-party resellers. They also improve fan satisfaction by offering flexibility and verified ticket transfers.

How does 7am handle ticket resale securely?

7am offers built-in resale and gifting features that keep every transfer within the platform. Organizers stay in control, prevent fraud, and make the resale experience seamless for fans.

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