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Terms of Service
7AM Ticketing Platform
Last Updated: August 27, 2025
By creating a 7AM account, creating an Organization on the 7AM platform ("Platform"), clicking any button indicating acceptance, or using our Services, you agree to be bound by these Terms of Service ("Agreement").
When you create an Organization, these Terms form a binding contract between that Organization ("Organization", "Merchant") and 7AM TICKETING LIMITED, a New Zealand registered company ("7AM", "we", "us", or "our").
If you do not agree to these Terms, do not create an account or use our Services.
To create an Organization, the person creating it must be at least 18 years old (or the age of legal majority in their jurisdiction) and have the legal capacity to enter into binding contracts. By creating an Organization, such person confirms they meet these requirements.
If the person creating the Organization does so on behalf of a company or other legal entity, such person represents and warrants that they have the authority to bind such entity to these terms. If operating as an individual or sole proprietor, such person is personally bound by this Agreement for their business activities.
The Platform operates with the following structure:
The Account Owner is determined as follows:
The Account Owner has full administrative rights and responsibilities:
Where an Organization is created on behalf of another party (whether by 7AM support, partners, or third parties), the designated Account Owner must explicitly accept these Terms upon first login or within 30 days of account creation, whichever comes first.
All references to "you" or "your" in these Terms refer to the Organization and, where applicable, the Account Owner acting on its behalf.
"Confidential Information" means any non-public information disclosed by either party that is designated as confidential or would reasonably be considered confidential, including but not limited to trade secrets, customer lists, business plans, technical data, and pricing information.
"Customer Data" means all data, content, and information (including personal information) that the Organization or its authorized users input into the Services or that is collected through the Organization's use of the Services.
"Event Data" means information related to events created and managed through the Platform, including attendee information, ticket sales data, and event details.
"Services" means the web-based ticketing and event management platform provided by 7AM, including all associated features, functionalities, and support services.
"Organization" means the business entity, company, association, or individual operating in a business capacity that creates an account to use the Services for event management.
7AM provides access to a web-based ticketing and event management platform that includes:
The Services are provided as a hosted solution accessible at https://panel.7am.io. We commit to maintaining 99.5% platform availability measured monthly, excluding scheduled maintenance and force majeure events.
7AM acts solely as a software service provider. The Organization acknowledges and agrees that:
7AM may offer beta or pre-release features marked as "beta", "preview", or similar. These features are provided "as-is" without warranties and may be modified or discontinued at any time without notice.
Organizations agree to pay fees according to their selected service plan as displayed during plan selection and available at https://panel.7am.io/pricing. Fees may include:
By providing a payment method, the Organization and its authorized representative represent and warrant that:
7AM reserves the right to suspend or terminate access to the Services for non-payment. Outstanding fees remain due regardless of service suspension or termination.
As 7AM is not a payment processor, the Organization is solely responsible for:
The Organization retains full responsibility for:
7AM may process Organization data for the following purposes:
When activating additional features, applications, or integrations (whether developed by 7AM or third parties), the Organization authorizes the data processing necessary for such functionality. Specific data usage for each feature will be described at the point of activation.
Use of identifiable Organization data for direct marketing purposes requires separate consent. Further details on data processing are available in our Privacy Policy.
Data processing activities are further governed by 7AM's Privacy Policy, available at https://7am.io/privacy, which forms part of this Agreement.
In the event of a data breach that may impact Organization or Customer Data, 7AM will notify affected Organizations within 72 hours of becoming aware of the breach, to the extent permitted by law enforcement and security considerations.
7AM retains all rights, title, and interest in and to the Services, including all software, documentation, designs, and improvements. Nothing in this Agreement transfers ownership of 7AM's intellectual property to the Organization.
Subject to compliance with this Agreement, 7AM grants the Organization a non-exclusive, non-transferable, revocable license to access and use the Services during the term of this Agreement.
The Organization retains ownership of all content it uploads to the Platform and grants 7AM a limited license to use such content solely as necessary to provide the Services.
This Agreement commences upon Organization creation and continues according to the subscription plan selected:
7AM may terminate this Agreement if the Organization materially breaches these Terms and fails to cure such breach within thirty (30) days of written notice.
The Organization's termination rights depend on the subscription type:
7AM may immediately suspend access to the Services if:
Upon termination:
Each party warrants that it has the legal power and authority to enter into this Agreement.
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." 7AM DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. 7AM DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, 7AM'S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT SHALL NOT EXCEED THE TOTAL FEES PAID BY THE ORGANIZATION TO 7AM IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.
IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR USE, REGARDLESS OF THE CAUSE OF ACTION OR THEORY OF LIABILITY.
The limitations in this section reflect the allocation of risk between the parties and form an essential basis of the bargain between the parties.
The Organization agrees to defend, indemnify, and hold harmless 7AM and its officers, directors, employees, and agents from any third-party claims, damages, losses, and expenses (including reasonable attorney fees) arising from:
The indemnified party will promptly notify the indemnifying party of any claim and cooperate in the defense. The indemnifying party will have sole control over the defense and settlement of the claim.
Each party agrees to maintain the confidentiality of the other party's Confidential Information and not disclose it to third parties or use it except as necessary to perform under this Agreement. This obligation survives termination for three (3) years.
This Agreement is governed by the laws of New Zealand without regard to conflict of law principles.
Any disputes arising under this Agreement shall be resolved through binding arbitration under the rules of the New Zealand Dispute Resolution Centre (NZDRC) in Auckland, New Zealand.
The Organization may not assign or transfer this Agreement without 7AM's prior written consent. 7AM may assign this Agreement in connection with a merger, acquisition, or sale of assets.
This Agreement, including the Privacy Policy and any supplemental terms for additional services, constitutes the entire agreement between the parties and supersedes all prior agreements.
7AM may update these terms from time to time. Material changes will be notified via email or through the Platform. Continued use after notice constitutes acceptance.
If any provision is held invalid or unenforceable, the remaining provisions continue in full force and effect.
Neither party is liable for delays or failures due to causes beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemic, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, strikes, or shortages of transportation, facilities, fuel, energy, labor, or materials.
The Organization acknowledges that it is acquiring the Services for business purposes and that consumer protection laws including the Consumer Guarantees Act 1993 do not apply.
Organizations acknowledge that local consumer protection, data privacy, and tax laws may apply to their use of the Services. Where mandatory local laws provide greater protection than these Terms, such local laws prevail. Organizations are solely responsible for understanding and complying with local requirements including tax obligations, consumer rights, and data protection regulations.
Notices to 7AM should be sent to: support@7am.io
Notices to Organizations will be sent to the email address associated with the Organization account.
By creating an Organization on the Platform, the person creating such Organization acknowledges that they have read, understood, and agree to bind the Organization to these Terms of Service.
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