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7AM Ticketing Platform

Last Updated: August 27, 2025

1. Agreement to Terms

1.1 Acceptance

By creating a 7AM account, creating an Organization on the 7AM platform ("Platform"), clicking any button indicating acceptance, or using our Services, you agree to be bound by these Terms of Service ("Agreement").

When you create an Organization, these Terms form a binding contract between that Organization ("Organization", "Merchant") and 7AM TICKETING LIMITED, a New Zealand registered company ("7AM", "we", "us", or "our").

If you do not agree to these Terms, do not create an account or use our Services.

1.2 Eligibility

To create an Organization, the person creating it must be at least 18 years old (or the age of legal majority in their jurisdiction) and have the legal capacity to enter into binding contracts. By creating an Organization, such person confirms they meet these requirements.

1.3 Authority to Bind

If the person creating the Organization does so on behalf of a company or other legal entity, such person represents and warrants that they have the authority to bind such entity to these terms. If operating as an individual or sole proprietor, such person is personally bound by this Agreement for their business activities.

1.4 Account Structure

The Platform operates with the following structure:

Individual users create personal 7AM accounts to access the Platform
Users with accounts may create one or more Organizations for event management
Organizations are the contracting party for paid services
This Agreement governs the relationship between 7AM and each Organization

1.5 Account Owner

The Account Owner is determined as follows:

For self-service registration: The person who initially creates the Organization
For assisted setup: The person designated by 7AM support during account creation
For partner/reseller creation: The person specified in the setup request

The Account Owner has full administrative rights and responsibilities:

Ultimate responsibility for the Organization's compliance with these Terms
Authority to designate additional administrators and users
Primary contact for billing and legal notices
Ability to transfer Account Owner status through account settings or support
Liability for all Organization activities until ownership is formally transferred

Where an Organization is created on behalf of another party (whether by 7AM support, partners, or third parties), the designated Account Owner must explicitly accept these Terms upon first login or within 30 days of account creation, whichever comes first.

All references to "you" or "your" in these Terms refer to the Organization and, where applicable, the Account Owner acting on its behalf.

2. Definitions

"Confidential Information" means any non-public information disclosed by either party that is designated as confidential or would reasonably be considered confidential, including but not limited to trade secrets, customer lists, business plans, technical data, and pricing information.

"Customer Data" means all data, content, and information (including personal information) that the Organization or its authorized users input into the Services or that is collected through the Organization's use of the Services.

"Event Data" means information related to events created and managed through the Platform, including attendee information, ticket sales data, and event details.

"Services" means the web-based ticketing and event management platform provided by 7AM, including all associated features, functionalities, and support services.

"Organization" means the business entity, company, association, or individual operating in a business capacity that creates an account to use the Services for event management.

3. Services Provided

3.1 Service Scope

7AM provides access to a web-based ticketing and event management platform that includes:

Event creation and management tools
Ticketing and registration systems
Analytics and reporting features
Payment processing integration
Mobile applications and scanning tools
Other features as made available from time to time

3.2 Service Availability

The Services are provided as a hosted solution accessible at https://panel.7am.io. We commit to maintaining 99.5% platform availability measured monthly, excluding scheduled maintenance and force majeure events.

3.3 Platform Role

7AM acts solely as a software service provider. The Organization acknowledges and agrees that:

7AM is not an event organizer, promoter, or producer
7AM is not a payment processor or merchant of record
7AM does not control or direct event operations
The Organization retains full responsibility for its events and compliance obligations

3.4 Beta Features

7AM may offer beta or pre-release features marked as "beta", "preview", or similar. These features are provided "as-is" without warranties and may be modified or discontinued at any time without notice.

13. General Provisions

13.1 Governing Law

This Agreement is governed by the laws of New Zealand without regard to conflict of law principles.

By creating an Organization on the Platform, the person creating such Organization acknowledges that they have read, understood, and agree to bind the Organization to these Terms of Service.